Marketing Tips - Creating a brochure
Printing brochures is still one of the most cost effective ways of reaching your audience particularly because new technology ensures that print quality continues to improve as costs go down.
Talk to us before you start creating your brochure because the expert advise we freely offer could save you an expensive mistake later on.
If you have a customer or contact list then its best to personalise your brochure. Research suggests that a personalised brochure will get you up to 9% more responses than a generic or non-personalised brochure. We will show you how the response increase will transform into massive increases in net returns.
Put your selling message on the cover. This should be a short sentence that looks like a headline. You have just a few seconds to make an impact and four out of five people never get beyond the headline. So make the headline eye-catching otherwise you will lose 80% of your audience.
Keep the same theme throughout all your advertising material so your brand or corporate image gives a consistent message to your customers.
Have just one (larger) photograph on the cover and try to use one that tells a story. Keep the same theme in the photographs used within the remainder of your brochure.
Always caption photographs as captions are the next best-read element apart from the front-page header or selling message.
Long copy is OK. Once you have captured your readers' attention don't be afraid you will lose them easily so tell your audience everything they need to know.
Highlight the key points of your message such as what the product is, what is the cost and what is the delivery expectation. Graphics are a useful way of highlighting key points.
Use photographs instead of drawings. Research suggests that photographs increase recall by 26% and they are also more real in the readers mind.
Use valued adding techniques (as much as your budget allows) like laminating, die cutting, embossing, foiling, using heavier weight paper etc to make your brochure stand out from other brochures.
Use copy that encourages the reader to keep the brochure handy.
Offer a guarantee because guarantees work.
Author your text at the bottom of the back page. Your reader will most likely want to check the brochures authenticity.
Create a call to action. In other words tell your reader what they need to do next. One way of doing this is to use tear-off discount coupons.